Online Only

Based in:

New York, NY

Business Type:


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About the Brand


Awoo is an ethical pet essentials brand that was born out of the owners' shared disenchantment with current unsustainable manufacturing practices as well as their struggle to find essentials that are stylish AND eco-friendly. The average Awoo order repurposes the equivalent of 5 plastic bottles and saves 3 gallons of water. With each intuitive detail, Awoo is evolving traditional pet accessories to better satisfy the needs of modern dog parents and simultaneously reduce their carbon paw-print.

About The Founder

Mallory MacDonald & Francine Evans


About Mallory MacDonald & Francine Evans

Co-founders, Mallory & Francine previously worked in the fashion industry designing jewelry for brands and retailers within the US and UK. While it was gratifying to see their work come to life in stores across the globe, they became disenchanted with the unsustainable manufacturing processes. In 2019, they bonded over their look-alike rescue pups and co-founded Awoo. They've combined their collective experience to build a pet essentials brand focused on merging style with sustainability.

Mallory MacDonald & Francine Evans


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15% discount is automatically applied at checkout when you build a walk set with 3 items or more.

WAWO Exclusive Offer

Enjoy 10% off your order with code WAWO10.

Promo Code: WAWO10


"We just got this leash in the mail and after only a few walks with it I can already tell it will be my go to leash - at least until I get it in every other colour! I love that it is so multifunctional but most of all I love how it pairs with the poo bag holder. Genius."

Colleen & Georgie

"We absolutely love the Huggie Harness! The color, the fit, the style... cannot get enough. Brody is 7 months old and about 14lbs so we bought him a small. I really enjoy that the Huggie has both adjustable neck and torso straps. Not only does the small fit his puppy self now, but there is plenty of room for him to grow into. We will definitely be buying from Awoo again!"

Gwen & Brody

"Didn't know I needed it till I got it but it has made life so much easier. I get very cold hands, so the handsfree option means I can walk the dog and keep my hands in my pockets. If I go somewhere with the dog like a fair or market I can walk around and look at things and know he is safely tucked at my side. He walks better on the hands free waist option because its like he is naturally walking at my side rather than feeling tension from my hands."

Amanda & Bug

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