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When we looked at the fashion landscape, we realized the women we looked up to were nowhere to be found. We watched our mothers become discouraged by their options as we saw brand after brand launch with an ever-younger target customer.
Birdie & Claire is a clothing brand created to reflect the women we know and love: older and beautiful, energetic, and confident. While we center mature women in our product curation and design process, our goal is to create and find styles so timeless and comfortable, women of all ages will love them.
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