Online Only

Based in:

San Francisco, CA

Business Type:


About the Brand


Consciously is a curated sustainable fashion marketplace that vets brands based on their environmental and social impact.

We have a Sustainability Criteria made up of 8 values that brands must align within at least 2 ways. Our values are fair trade, vegan, handwork, transparent, womxn-owned, BIPOC-owned, small-batch, and eco-friendly.

Consciously is a WOC-owned business.

About The Founder

Maisa Mumtaz-Cassidy

Founder & CEO

About Maisa Mumtaz-Cassidy

Maisa Mumtaz-Cassidy is the founder of Consciously, a curated e-commerce platform for sustainable fashion. After almost a decade of working in fashion, she grew frustrated from seeing the mindless waste and worker exploitation.

Maisa's experiences sparked her passion for bringing about a paradigm shift in one of the most archaic industries in the world that historically has had a high environmental and human cost.

Maisa Mumtaz-Cassidy


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