Istani is an independent, woman-owned lifestyle brand based in New York City and inspired by Pakistan, since 2019.
We source handcrafted fabrics from local artisans in Pakistan to create timeless pieces. Our garments are designed for the modern and conscientious woman with an adventurous sense of style.
We take our inspiration from the diversity of cultures, the richness of nature and the curious joy of being human.
Founder & Owner
Tehmina, the founder of Istani, is a Pakistani-born, NYC-cultivated citizen of the world. She spent her pre-Istani time building a non-profit career and gave that up in 2017 to travel and fuel her creativity. This is when she found the inspiration for Istani and established the company in 2019. Her vision is to create a lifestyle brand that speaks to people of hyphenated & mutli-cultural identities everywhere.
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