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Based in:

College Park, MD

Business Type:


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About the Brand


NURILENS is a handcrafted wooden eyewear company with blue-light blocking lenses in every pair. The experience of buying a pair of eyewear goes beyond the simple functionality of the frames and lenses. With the calling to “See through the Lens of Your Purpose” NURILENS encourages self-expression, purpose, and impact. Celebrating people for who they uniquely are, where they come from, and the value they place in this world through a pair of frames sits at the core of the brand.

About The Founder

Juliette Nelson

Founder + CEO

About Juliette Nelson

Juliette Nelson is an industrial-organizational psychology professional, educator, and entrepreneur with a passion for encouraging people to live out their lives with meaning and purpose. She founded NURILENS out of her desire to express herself through her love for fashionable eyewear as well as a need for affordable vision solutions. Reflecting on her journey to celebrating her identity and history and living out her purpose, NURILENS is a means by which she encourages others to do the same.

Juliette Nelson



WAWO Exclusive Offer

Enjoy 15% off your purchase with the code WAWO at checkout. Shipping is free in the U.S.

Promo Code: WAWO


"They look amazingly classy and are a great conversation piece! My favorite of all-times!"

Chris Christon

Lu frames
"From the eyeglass case to the glasses, the quality and presentation of these lenses is more than I expected. Definitely worth the money."

Manouchka Pierre

Montego Bay frames
"I love how clear these glasses are! They frame my face nicely. Compliments always pour in when I wear them."

Keyairra Wright

1804 frames

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