Online Only

Based in:

College Park, MD

Business Type:


Social Media:

About the Brand


NURILENS is a handcrafted wooden eyewear company with blue-light blocking lenses in every pair of eyeglasses. We seek to combine style, performance, and sustainability by creating an experience that encourages self-expression, impact, and improved vision health.

About The Founder

Juliette Nelson

Founder + CEO

About Juliette Nelson

Dr. Juliette Nelson is a trans-disciplinary industrial & organizational psychologist, entrepreneur, and published researcher/author who is passionate about empowering people to achieve the highest standards of their purpose. She founded NURILENS out of her desire to express herself through her love for fashionable eyewear and a need for affordable vision solutions. As an advocate for diversity, equity, inclusion, and accessibility, today, she works with a transdisciplinary team to take on evidence-based approaches to address eye health disparities in marginalized communities and increase awareness of eye health. Reflecting on her journey to celebrate her identity and history and live out her purpose, NURILENS is a means by which she encourages others to do the same.

Juliette Nelson



WAWO Exclusive Offer

Enjoy 20% off your purchase with the code WAWO at checkout. Shipping is free in the U.S.

Promo Code: WAWO


"They look amazingly classy and are a great conversation piece! My favorite of all-times!"

Chris Christon

Lu frames
"From the eyeglass case to the glasses, the quality and presentation of these lenses is more than I expected. Definitely worth the money."

Manouchka Pierre

Montego Bay frames
"I love how clear these glasses are! They frame my face nicely. Compliments always pour in when I wear them."

Keyairra Wright

1804 frames

Stay in the WAWO Know

Copyright © 2024.