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Owl of It


Online Only

Based in:

Pasadena, CA

Business Type:


About the Brand

Owl of It

My name is Moriah and I own Owl of It. Owning Owl of It has been a way to nurture my creative side while supporting my goal of becoming a licensed psychologist. As a proud bisexual woman and psychologist-in-training, many of my designs incorporate mental health, therapy, and LGBTQIA+ pride. I have many hand embroidered items (hoops, towels, hats), embroidery patterns, and embroidery kits! I also have sewn accessories like scrunchies, masks, ear savers, and headbands, along with vinyl stickers.

About The Founder

Moriah Conant

Founder & Owner

About Moriah Conant

Moriah Conant is the founder of Owl of It. She is a psychologist-in-training who plans to specialize in working with the LGBTQIA+ community. Moriah founded Owl of It as a way to nurture her creative side and create art while supporting her goal of becoming a licensed psychologist. She is a passionate advocate for accessible mental healthcare, suicide prevention, and social justice. Moriah enjoys challenging herself to learn new embroidery, sewing, and graphic design skills as part of her shop.

Moriah Conant


WAWO Exclusive Offer

Enjoy 15% off your order with code WAWO from 11/15/21-12/31/21.

Promo Code: WAWO


""I ordered 5 masks from Moriah and they are all comfortable and adorable. I like that they are reversible, so I can have twice the options. Definitely recommend!"


"This headband is super comfortable and cute! I really love the fabric and the feel of the headband. I highly recommend this headband!"


"Absolutely love my new hat. I sent the shop owner what I wanted with my companies logo and gave her some artistic liberties and ended up with an amazing and unique accessory. The hat was shipped to me in a very short and reasonable amount of time."


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