Schizophrenic.NYC Mental Health and Lifestyle Brand


Online Only

Based in:

New York, NY

Business Type:


Social Media:

About the Brand

Schizophrenic.NYC Mental Health and Lifestyle Brand

Schizophrenic.NYC Mental Health Clothing Brand was created by Michelle Hammer, a Schizophrenia Activist living in New York City who wants to change the way New Yorkers perceive people with mental illness. Schizophrenic.NYC donates a portion of our profits to organizations who support the mentally ill homeless, such as Fountain House, NYS Health Foundation, MHA-NYC, and NAMI. The designs made by Michelle Hammer are intended to start discussions. Only through an open dialogue on mental health can we reduce stigma. At Schizophrenic.NYC we use clothing and art to get the word out about mental health awareness. Together we are making a change!

About The Founder

Michelle Hammer

Creator and Founder

About Michelle Hammer

Michelle Hammer is a Schizophrenia Activist and spends her time passionately fighting stigma. She is an NYC native featured in the WebMD documentary Voices, which was nominated for a Tribeca X Award at the Tribeca Film Festival. Michelle was diagnosed with schizophrenia at 22 after a misdiagnosis of bipolar at age 18. At 27, Michelle decided to use her artistic talents and fearless personality to do something that could benefit the mental health community. In May 2015, she founded a mental health-focused clothing brand. Schizophrenic.NYC is a clothing brand with the mission of reducing stigma by starting conversations about mental health. Michelle has also been featured in many publications such as Mashable, The Daily Mail, Stylist, and Buzzfeed. And has also been featured on TV networks like ABC, NBC, and CBS.

Michelle Hammer



She doesn’t filter her words, maybe because she’s schizophrenic, or maybe because she’s a New Yorker.

Gabe Howard

Host of Inside Mental Health Podcast
Schizophrenia awareness just got fashionable thanks to this clothing line.

Katie Dupere


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