The Sparrows Group


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About the Brand

The Sparrows Group

We don’t incubate. We are brand maximalists who thrive off the creativity and partnership of taking beauty brands from vision to flight. We navigate the trends in marketing, sales, and operations, to create the through-line that link these three business channels together. Allowing strong brand vision to meet strategy, process, and profitability.

Not only do we develop strategy based on your needs, in one core business area or all of them, we execute on it. Our goal is to tie your brand together with a bow so your story connects with the consumer, resulting in profit and growth.

About The Founder

Tara Fankhanel & Kailey Konow

Founding Partners

About Tara Fankhanel & Kailey Konow

Bringing almost 20 years of individual experience in the Beauty industry, we are a self-proclaimed “dynamic duo”, who have been working together for over a decade. Our professional relationship quickly blossomed into a creative partnership and from there evolved into a meaningful friendship.

Through our individual and collaborative careers we've both developed a strong desire to help startup brands grow, scale, and suceed. We feel the beauty industry has space for everyone and that a founder with a passionate idea has what it takes to bring it to life with the right tools and partners.

Most importantly, we are passionate about supporting brands that are ready to help change the narrative around beauty by creating bold new products, building meaningful communities and celebrating beauty in all its forms.

Tara Fankhanel & Kailey Konow


“Tara and Kailey were excellent brand partners to work with from the agency side! They were always timely in their responses, worked closely with us to leverage learnings from organic + paid media, and were arguably one of our most detailed partners when it came to balancing profitability and scale - a true skill! Aside from their detailed knowledge in the beauty landscape, their positive attitudes and professionalism made them incredibly ideal partners to work with in any capacity.”

Sanam G.

Founding Partner, Blosm Brands
“Working with a team of professionals with the experience these two have is truly a luxury. You have the depth of years of experience on all the levels you will need from development to delivery. This team will not let you down and will keep you laughing while it is happening!”

Jennifer C.

Director of Bus Dev, QRS
“Tara and Kailey are a rare combination. Creative, strategic, executors with kind hearts. Our entire team has truly enjoyed our collaborative partnership and taking brands to the next level with their leadership.”

Mimi B.

Founder, MB Social
"Working with this team to better client performance has been nothing short of ideal. They drive to achieve actionable goals by overseeing and liaising between internal and external teams to promote sustainable results for brands. They are dedicated and passionate about seeing brand successes and know what it takes to launch a start-up in the e-commerce space. They lead from the front, supporting their team to excel forward with every project.”

Denny S.

Founder, beBold Digital

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